Digital Marketing – Discover How to Improve Your Knowledge Now!

Understanding the Digital Marketing World

Looking back to Move forward

The intent to this article is to explain and help you understand the different types of digital marketing.
About Twenty years ago if you were to say to your close friends and families that you want to invest in digital marketing, they probably would have looked at you and call you an insane person. However, fast forward to today, not investing time and money in this state-of-art technology would be an unwise decision.

Most small business that started before the internet error are reluctant to changing their old ways of marketing and still are adherent to printing flyers like before. There was a time when this method was used extensively but the sale of the product was only limited to the local market.

This method is not completely forgotten but is becoming less prevalent amongst businesses.

Do you know why this is happening?

Mostly because everything that people were dealing with before, such as portable media players, newspapers, books, magazines and many other products can now be found inside a smartphone and computers that we have today.

In order to keep up and not get left behind, we are learning to adapt ourselves to new technology and a new way of thinking.

Keeping up With Technology

Today individuals and businesses are providing and marketing their services such as food, clothing, catering services, and health programs and much more online. They are using websites and social platforms such as Facebook, Instagram, and Twitter etc. This new marketing behavior is not limited to young individuals, hundreds of businesses of yesterday are joining the online market daily, and are investing in the online programs, technology and services that are readily available.

This new digital technology that is sweeping the online world has both advantages and disadvantages, some are as follows:

Advantages

• Using a website or a social media application, you can market your services in the global market.
• Using a proper and competent team for your digital marketing, fewer costs will be imposed to find and reach your customers.
• Having a website or a channel for your products or services, you should have an added ability to personalize them based on the needs.
  
  
• For example: individuals can make up their own diet based on what the body needs.
• Using attractive and engaging content such as pictures, videos, and articles, your website can go viral. In other words, the popularity of your brand and services will go higher.
  Using different digital marketing methods that will describe later, you are entering a new market.

If applied correctly, you will build a real and long-lasting relationship and loyalty with your customers. In other words, the chance of customers getting back to you will be higher.

Disadvantages

• Remember Digital marketing is a new area to explore. So if individuals have no experience in digital marketing, proper education will be required for the staff to carry out the necessary tasks. 
• Digital marketing and tools are changing every day. So, keeping up with the times is a requirement.
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• You can read this as if you are new to digital marketing. Entering digital marketing will be challenging because you are not the only one and you will compete against global marketers. Therefore, engaging customers’ attention will be more challenging.
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• The internet has both positive and negative sides. People wandering around the internet are usually concerned about their security and privacy. In this regard, many countries have regulated some rules regarding the share of data from customers for digital marketing purposes.
  It may be worth mentioning that:

“Remember that entering the world of digital marketing without hiring a professional team for the digital marketing and experienced in the use the digital marketing methods to enhance the number of sales and increase the revenue will be almost impossible.”

What are the main issues that prevents companies from investing in digital marketing?

When it comes to digital marketing, it is important to say that most companies have no idea what they want or what they really need. Therefore, some agencies misuse the companies’ lack of knowledge and make them invest more than they need. This case has created a mistrust of the digital marketing agency.

Working with a digital marketing agency and receiving their services is a big decision that requires much thought, and there is no need to purchase all the services. 

As we have mentioned above, that is why a company may needs a team of experts in digital marketing. You don’t need the whole method to gain followers and potential customers.

You have to find the right service for the company goals.

Nevertheless, you are in luck. We have done our researches and came up with a list of different types of digital marketing. We hope that this list will help you understand where your money goes.

Different types of Digital Marketing

Based on our researches, we have identified eight types of digital marketing methods. Below the list, we will describe them in brief so you may know what they are all about.

1. Email Marketing
2. Influencer marketing
3. Search Engine Marketing (SEM)
4. Pay-Per-Click Advertising (PPC)
5. Search Engine Optimization (SEO)
6. Social Media Marketing
7. Television Advertising
8. Viral Marketing

Note (1): Choosing one method or a combination of the above-mentioned methods all depends on the type of business that you have and the company goals. However, utililizing all the above services is not neccessary.

Method (1): Email Marketing

The first method we would like to talk about is email marketing. Of course, you have used G-mail or Yahoo before, to send a letter to a friend, family, or a company. It is almost the same with a couple of differences. Using this method, you want to sell your services and products, or bring in traffic to your website.

However, some customers can receive an overwhelming amount of emails every day. The trick to the mentioned case is to find a way that helps your potential customers see your mail. You must create eye-catching mail that stands out and will not get thrown into the spam box.

For the above reason, you must choose your customers from your own list of the customer, not the ones that were chosen by a third party. After this, the mails containing your brand will be sent by the digital marketing agency to the identified customers.

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Method (2): Influencer marketing

In today’s world, people in the position of power or those with the highest number of followers in social media applications hold great importance. These individuals are called influencers. Take the example of YouTube and Instagram. Reputable companies are asking individuals with a high number of subscribers to promote their products. However, these people don’t carry such a task freely and they ask for unique discount codes, prizes, or a share of the sale in return.

These individuals will promote company services using their blogs, posts, or videos. All you need to do is to find the right influencer. It must be mentioned that this method is considered a short-term approach. Many of the influencers won’t show any interest in promoting a product for more than a week.

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Method (3): Search engine marketing

Many of the people active on the internet believe that SEM and SEO are the same things.

However, SEM is a broader concept. In other words, all the activities in line with the use of search engine technology to increase the number of visits from a website and the revenue will be part of SEM.

Therefore, Pay-per-click and SEO can be part of this concept.

The core part of the SEM is keywords

For this method to work, you must identify the keywords that can be used for the company services or products. You must use keywords that are highly likely to be searched by potential customers. The easiest method for finding the right keywords is using an app manufactured by google that is called the “Keyword Planner” tool.

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Method (4). Pay-per-click

PPC also know as Pay-per-click is a much simpler way than other methods such as SEO. Using this method, you will be able to generate traffics to the website. The money you pay for each Ad will be determined based on the quality score of the website in addition to the selected keyword’s competition.

Let’s look at some advantages and disadvantages of the pay-per-click method:

Advantages

• In addition, the pay-per-click method is cost-effective.
• The results are completely measurable. However, the result of its counterparts such as SEO is not.
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• In this method, you are in total control of your detriments. You can decide where to publish your Ads, who can follow your
  page, and which keyword to be shown for your Ads.

Disadvantages

• Unfortunately, this method can create fake and non-valuable terrific for the website. In some cases, it has been observed that competitors costumed the advertisement budget by clicking on the Ads.
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• This method is considered to be a short-term solution. Many companies use this method to shift products or seasonal deals just to produce more revenue.

Method (5). Search engine optimization (SEO)

Unlike PPC which is considered a quick and simple way, you must have a long-term vision about this method. Using this method, you will optimize the traffics to your business website using search engines such as Google and Bing.

You have used Google a couple of times for searching for what you need. When you search for something, you usually find it on the first page and don’t bother yourself to go to the second or third pages. Using SEO, we intend to bring the company website to the first page, ideally the first searches.

For optimizing your website using this method, you need to:

• Create high-quality content (articles, pictures, videos, etc.)
• Increase the speed of uploading a website page. Know that customers will not wait up too long for a website to appear.
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• Remember to use appropriate keywords. The content will be crawled by search engine robots. If a user searches for a relevant term, the search engine will show your website as the result.

Method (6). Social media marketing

As the name suggests, this method helps you market your services and products on social media platforms. A couple of platforms that you can use include Facebook, Twitter, and Instagram (with Facebook being the most popular one). The goal is to grow the number of followers, creating a pool of potential customers as a result.

Important Tip. If you are depending on visual content, consider Instagram as your first option. However, Facebook can be a great option for all businesses.

Method (7). Television advertising

Television is a system that is considered a major part of a household, without which the house seems incomplete. Why don’t we use it for marketing advantages? 

It is true that new generations are moving away from watching television and approaching the internet. However, data-targeting capabilities give us the ability to personalize the Ads for audiences. In other words, the goal is to produce a strategy based on the audience’s demographic and where they consume this content.

Method (8). Viral marketing

Using such a method may seem simple to you. Yeah, I just create a picture or a video that will go viral on the internet, meaning that it will be shared by other people This method is considered one of the difficult methods of digital marketing. However, just because it is challenging doesn’t mean you won’t achieve your goals. What is the ultimate goal? You use this method to increase the visibility of your brand and company.

Important Tip: You must search for content that did and didn’t go viral first to see what their secret to success or failure was.

We are all now familiar with the term digital marketing. It is state-of-art technology given to us to use for marketing our brands and increase their visibility. 

By knowing the term doesn’t mean that we know about all the works and methods. In this regard, we have provided you with a list of 8 types of digital marketing that you can use. 

I sincerely hope that this list will be useful to your online success.