Effective Digital Marketing Trends and Software for Smart Marketers

What exactly are digital marketing trends?

When an article is published in the field of trends of an issue, it shows the collective interest of consumers and the direction of producers in a series of things. The trends introduced in each topic and each reference are not just for the same year and are just clues to follow in the future.

They are not for the same year and are just clues to follow in the future.

The digital marketing trends that you will study in this article are some of the topics that you, as an internet business owner or marketing manager, should address in your strategic plan.

Artificial intelligence:

Artificial intelligence has become an important part of our daily lives. Now you see different programs in different fields that have used artificial intelligence.

AI was once a science fiction movie story, but these days it enables you to do things with incredible speed and accuracy, predict what the user wants, and make rational decisions without human or emotional error. There are many ways to use artificial intelligence in business. Some of these methods are:

For example, you can use AI to find customers, scan social media conversations, and measure the activity of competitors in an instant. Artificial intelligence relying on data can tell you if customers are ready to buy. This feature will help you have a more effective strategy for answering their questions.

Artificial intelligence allows you to accurately understand a customer’s feelings about the brand and analyze social media and other content used by the customer. A smart marketer can use this data and adapt their messages and branding strategies to make more profit. Artificial intelligence detects related conversations on social media and other forums and can also do it when customers want to purchase. This point enables you to interact with customers and sell more at the right time and place.

Machines have affected our lives. But you can use artificial intelligence to improve the user experience based on user requirements and support him.

Artificial intelligence is the first digital marketing trend in 2019Because it allows you to send your messages and content to the right audience. Such may be the case when large amounts of data about the customer in mind.

Chatbots:

Robots help support customers, schedule sales-related appointments and assist with the buying process. HubSpot has a simple definition of robots: A robot is nothing more than a computer program that automates a specific task.  Usually, this is done by talking to the user using the existing interface. 

The simplest robots work according to the if -> then command list and can take over the customer support process. There are also sophisticated robots that are powered by artificial intelligence and can understand complex requests and send customized responses. 

The response speed is one of the main advantages of using chatbots. This program provides information to the customer that is processed very quickly and does not require human intervention.

Voice Search:

According to ComScore, more than 50 percent of searches by 2020 will be done by voice. The truth is that voice search is not a new trend, and everyone has been talking about it for years.

It was a few years ago for first turned, Google support voice to replace typed words and included the system in its search engine. But it developed day by day, not just as a new technique, but as a new alternative. The reason for this progress has been the presence of advanced technology in smartphones and mobile marketing. 

With the development of the Android operating system, Google worked on voice search from the beginning, but at the time, this was just a simple feature. At present, with the massive development of this section by Google, it is easy to convert it with a smart audio system and name it Google Voice Assistant. 

Google even developed this section into more than one part of the software, building a separate, professional device just for that purpose and renaming it Google Home. One of the simplest and most important things you can do is create content that is easier to find by voice search. 

You should use content that uses keywords, and by examining and analyzing user behavior, find out how they do more in voice search.

Interactive Content:

Interactive content is another digital marketing trend. You can use this content model to help engage and interact with users. And accompany them more than before.

You design a game, a puzzle, a question-and-answer user can engage with your business and thread provided. The simplest example of interactive content is Quick Reply in Email, and the most professional of them are online short game designs.

Increase the interactivity of emails:

Many think that email marketing has no value and can’t be an important skill for digital marketing, but that is not true.. 2019 was a good year for email marketing and the new style of emails known as engagement-based Emails. 

They reached their peak in 2019. Experts believe that this has been one of the largest digital marketing trends in 2019. With the advancement of technology and the proliferation of email systems, the shape and design of emails also evolved. But the interesting thing is that simplicity still dominates not only email marketing but all other similar topics!

Your email list is a marketing asset that belongs to you. No business survives on the assets of others. Once you have your list, you can make the most of it. Even if your email server crashes, you can still export this list to another service. Email marketing is the only direct connection you have with your customers, and it is a powerful tool for you.

Local marketing:

If you do not have a global brand, you should use local marketing and its opportunities. You should not waste your time and money on communicating with worldwide audiences.

Instead, change your mind and think about the best things of your life. To promote your business in a specific geographic area, consider the following:

• Contact local influencers. Use long-term campaigns.
• Use the best local SEO exercises such as adding business to Google Map, adding location to the site, adding address and phone number, and posting customer feedback.
• Have local content centered
• Make suggestions that are time-bound.
• Show the working hours of the store and its route on the site
• Show the approximate distance of the store in mobile ads.

Videos:

Video file is still one of the main elements of content marketing.

The share of video uploads in global Internet traffic is increasing rapidly. And surveys show that many people are interested in watching a video on a topic to read an article on a site.

Social media is also not ineffective in the pervasiveness of video and video content. Short and efficient videos on Instagram are a hot topic in the digital marketing space, and you need to pay attention to them.

If you can publish your content via video, be sure to produce and publish the video along with other forms of content. You can spread your video channel on video sharing services such as YouTube and Vimeo, in addition to the site.

It is recommended you make your videos more effective and use a call to action to create interaction with them.

Content marketing:

It means producing valuable, free, and informative content that solve user problems and leads them to a better life. In such a situation, the audience likes to communicate with your brand and buy from you. Content comes in many forms. Social media posts, blogs, infographics, video files, podcasts, and email campaigns are among the contents.

All of these try to provide your online customers with useful and relevant content and help them solve their problems.

Content production is essential to increase brand awareness and gain their trust. Valuable content builds trust.

User-generated content may be from a short product review, below the purchase page in your store, or a beautiful photo on Instagram. By creating a customer club and giving points to those who come with you, you can take the first steps to create user-generated content.

Comments and something that your customers about your product and service quality, writing are the most effective advertising. According to statistics published on the Brightlocal website, 78 percent of shoppers trust other customer comments as a suggestion. Even in another way, one-on-one marketing topics can be somehow related to UGC or user-generated content.

Targets:

• Focus on branding
• Focus on product and service quality
• Motivate customers
• Giving importance to buyers in the form of customer clubs

If you do not have a global brand, you should use local marketing and its opportunities. You should not waste your time and money on communicating with worldwide audiences.

Programmed ads:

Many people believe that advertising isn’t a suitable tool, but this is not true. Businesses still need such advertising. They only need to give these ads a more modern look. Experts have been pointing to programmed ads for years. 

The prevalence of programmed advertising does not mean that humans Will be dismissed from this cycle. People who work in this field can spend more time planning, optimizing, targeting, and creating ads. Some systems help monitor campaigns and find areas that need improvement. Such advertising help brands save resources and increase their productivity.

Copywriting:

Why is copywriting so important? Copywriting is one of the most necessary skills; If you can master it, you can succeed in the world of digital marketing. Writing helps you in any part of the online world. You have to be familiar with writing and copywriting skills.

• When you write a title;
• When you write product descriptions;
• when publishing an article on social media;
• when you have a pop-up;
• when you want to launch your sales pages;
• when you have a landing page, you write a sales letter.

All of this content requires such skill to bring you closer to success. These courses are excellent. In these courses, you will get acquainted with the depth of storytelling, and with your efforts, you can write the best texts, and you will no longer have any problems in this field. Keep in mind that copywriting is an essential skill for digital marketing. In these courses, you will learn how to attract the attention of people who want to buy products or services like yours. You will also know how to explain the value of what you offer with a simple formula. This formula attracts the attention of potential customers.

Mastery of YouTube:

This skill is based on three strategies for audience growth and monetization of YouTube. Mastering YouTube helps you reach more visitors, fans, revenue, and subscribers. With the help of online videos, you can multiply your impact and be ahead of other competitors in the world of digital marketing. You can increase your audience’s access to YouTube, build your trust, and increase your influence in the online world. Anyone at any level can follow YouTube instructions. If you want to make money, increase your effectiveness, and increase your access to the world of digital marketing, use YouTube for your business.

Messenger applications:

You can use another digital marketing trend, messaging apps, to connect more with your business audience. It is not just a matter of social media but also of the site’s online support and chat services.

Today, Facebook Messenger, WhatsApp, and WeChat are messengers that you can use to connect faster with users. According to statistics provided in Facebook Messenger alone, more than 2 billion connections have been formed between individuals and businesses. Users welcome this communication model because they can communicate directly with the businesses themselves, in the services they use daily.

Finally, when you want to prepare your digital marketing strategy for the new year, you should be customer-oriented. You can’t focus on your products and services first and then think about your customers. Think about the needs of customers and see what makes your brand share. Provide real solutions to their problems and improve their experience. 

To create a measurable report on marketing efforts, you need to fill in the gaps between the physical and digital shopping experience. In other words, you need to make the process more real. 

Customers utilizes the Internet to find the information they need. Make sure you connect properly and help them find exactly what they need.